The Game Changing Attorney Podcast with Michael Mogill

1. John Morgan — Building the Google Law Firm & Why You Can’t Teach Hungry

Apr 1, 2020

41:04

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"I don't think anybody could wipe me out. I don't think anyone works harder than me." - John Morgan.

How do our experiences in our formative years affect law firm leadership style?

Why should you give something for free without expecting returns?

Exactly how much money should a law firm be investing in marketing and advertising in 2020?

What does the future of the legal landscape look like?

The Face Of Personal Injury Law Advertising

John Morgan founded Morgan & Morgan in Orlando, Florida, in 1988. Since its beginning with just two lawyers, the firm has grown to over 700 attorneys with a range of practices. John has become the face of personal injury law in the United States through his inventive law firm advertising, growth mindset, and entrepreneurial leadership.

The law firm growth management approach pioneered by John Morgan has made him an authority of law and of business. The level of uncertainty in business due to the COVID-19 health crisis makes John's insights and experience particularly pertinent at this time.

Morgan & Morgan's Exponential Growth Strategy

John's approach to running his law firm was forged in his early years as a paperboy, a first job shared by other business moguls such as Oprah Winfrey, Jack Welch, and Warren Buffet. His career has been centered around his slogan "For the People," which translates into a non-negotiable attitude towards putting his clients first.

Thanks to carefully calculated risks and investments along the way, Morgan & Morgan rapidly grew from a small Florida firm to a national powerhouse. John gives us the rundown on how you'll know when your firm has plateaued in a certain region and how to identify the next market with growth potential.

The Success Mindset Transforming The Legal Landscape

Game changing attorneys have one thing in common: an insatiable hunger to succeed. John's inspirational drive comes from a dedication from his family, his deep-rooted success mindset that permeates his ethos, and his desire to change the future of the legal landscape for the better.

In The Game Changing Attorney Podcast, Michael Mogill, Founder and CEO of Crisp Video, sits down with innovative market leaders from the legal industry and beyond — to learn from those who thrive in the face of adversity, challenge the status quo, and define what it means to be a true game changer.

Key takeaways:

How can an attorney or law firm expand into new markets? Innovation in the legal landscape relies on obtaining and aligning yourself with a key partner. As a specialist in personal injury law, John sought out entrepreneurial attorneys to expand his firm in the areas of medical malpractice, defective products, and specialist areas such as mesothelioma. He let us in on how he goes about hiring and how he measures dedication.
What's the entrepreneurial secret that grew Morgan & Morgan from just 2 attorneys to over 700 in 2020? John says his strategy on how to grow a law firm, is less about tactics and more about mindset. John takes us through what it means to be hungry enough, how to know when to reinvest back into a business, when to cut your losses, and why you should go all in on marketing and advertising.
John believes the future of law firm management will be a model in which public companies own law firms. He calls for an end to billable time, particularly within commercial litigation, instead envisioning a future of single prices for services. So what does that mean for the law firms of tomorrow? Should we be worried, or is this the legal revolution we've all been waiting for?

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