In the last episode, we talked about mindset and how you should think about and prepare for your business development meetings. In this episode of Real Relationships Real Revenue, I just have one message to share, and it’s that for each client development meeting, you should have only one goal. 

Topics We Cover in This Episode: 

• Why you shouldn’t have multiple goals
• The reason why only one goal benefits you more 

Try to avoid having too many goals in your meetings. The idea of only having one goal is so important because it centers your mind on the most important thing. By creating that one goal and writing it down, you’re in a really great place. 

If you want to learn more about the research behind goal setting, check out this study by Dr. Edwin Locke. It’s really interesting and I think you’ll enjoy it. 

Resources Mentioned:

Check out the study by Dr. Edwin Locke