

Rob Schwartz
Mar 22, 2019
Rob Schwartz, CEO of TBWA\Chiat\Day New York, discusses his career journey from CCO to CEO, the significance of feedback in the advertising industry, the proud story of the Pepsi Refresh Project, transitioning from artist to executive, the importance of technical setup and connectivity, and improving agency culture and shifting mindsets.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Feedback in the Advertising Industry
03:00 • 3min
The Proud Story of the Pepsi Refresh Project
06:04 • 2min
From a Kickstarter-like Campaign to the Transition from CCO to CEO
08:29 • 3min
Transitioning from Artist to Executive
11:05 • 14min
The Importance of Technical Setup and Connectivity
25:09 • 17min
Improving Agency Culture and Shifting Mindsets
42:11 • 13min