3min chapter

Talking to Ourselves cover image

Rob Schwartz

Talking to Ourselves

CHAPTER

From a Kickstarter-like Campaign to the Transition from CCO to CEO

This chapter explores the transition from Chief Creative Officer to Chief Executive Officer, considering why it is a rare move and the limited perspective of agencies. They discuss the rewards and the small number of individuals who have made this transition, referencing a campaign similar to Kickstarter before the internet.

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