The Hustle Daily Show The restaurant that offers ‘water flights’
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Aug 20, 2025 A trend is brewing as restaurants offer water tasting menus, showcasing unique flavor profiles akin to wine. This movement aligns with the sober-curious lifestyle, appealing to those seeking sophisticated drinking experiences sans alcohol. Premium bottled waters are also making waves, becoming social staples at bars and parties. Rising demand for curated curated water choices reflects changing consumer habits, prompting discussions about income generation in the beverage industry. Join the conversation around this refreshing new frontier!
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Origin Story Of Water Sommeliers
- Martin Rosé, a German water sommelier, created extensive water menus and tastings in LA restaurants starting around 2013.
- Juliet Bennett attended one of his tastings and described his lifelong fascination with how water tastes across Europe.
Why Waters Taste Different
- Water taste differences come down to total dissolved solids like sodium and magnesium, which change mouthfeel and flavor.
- High TDS waters taste saltier while low-TDS, highly filtered waters taste neutral or 'like nothing.'
Who Buys Water Flights
- Two main customer groups drive interest: sober consumers and culinary-minded diners seeking pairings.
- Fancy waters offer a cheaper, lower-sugar alternative to mocktails and can complement specific dishes.