

How to Have a Grown-up Business
18 snips Feb 19, 2025
In this engaging discussion, Sandra Booker, Founder of Changemaker Inc. and a seasoned growth strategist, dives into the uncomfortable feelings many business owners have about their operations. She shares strategies for building confidence through clear messaging and customer feedback. Sandra also discusses vital assessment tools to help entrepreneurs track key metrics and foster growth. Her insights shine a light on the common struggles behind seemingly successful businesses, encouraging listeners to embrace their journeys.
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Call Center Chaos
- Sandra Booker worked at a call center with 2,000+ employees and three locations.
- One location lacked a printer for four months and had no documentation/training for her role.
Clear Messaging
- Focus on clear messaging by explaining what you do and why it matters to potential customers.
- Understand client benefits, use their language, and conduct customer interviews for valuable feedback.
Map Your Sales Path
- Map your sales path visually to identify gaps and areas for improvement.
- Understand how customers find you, learn about your offerings, and become paying clients.