Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
#624 - Profitable Amazon Keywords You Never Knew Existed
Dec 21, 2024
Discover how to audit neglected Amazon listings to find untapped keywords that can skyrocket sales. Learn techniques for refreshing your product pages and leveraging tools for optimal listing performance. A fascinating case study on wooden egg trays illustrates the power of keyword strategy. Stay ahead of emerging trends and adapt to consumer behavior by analyzing reviews and tweaking visuals. This episode equips sellers with actionable insights to transform overlooked products into profitable ventures.
30:23
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Quick takeaways
- Auditing outdated Amazon listings is crucial for identifying new keywords that can enhance visibility and drive sales effectively.
- Regular competitor analysis allows sellers to discover successful strategies and keyword rankings that can inform their own listing optimizations.
Deep dives
Keyword Research for Revamping Listings
The process of auditing listings that haven't been updated recently is essential for optimizing product performance. This includes conducting extensive keyword research to identify new terms that could drive sales and enhance visibility. For example, the speaker highlighted discovering unexpected keywords like 'porcelain egg holder' that resulted in sales, despite not being an obvious match for the product. This illustrates the need for ongoing keyword evaluation as trends change over time, helping to ensure that listings remain aligned with what customers are searching for.
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