Ep. 1835 Everybody else's wine is always lower alcohol | wine2wine Business Forum 2023

Mar 14, 2024

Special guests Margherita Tovo and Marzia Varvaglione discuss the rising trend of low/zero alcohol wines, analyzing market dynamics, consumption trends, and global opportunities. The podcast explores the challenges and opportunities in the alcohol-free wine market, focusing on consumer demand, communication strategies, and the competition between beer and wine in this emerging category.

Ask episode

Chapters

Transcript

Episode notes

Introduction

00:00 • 3min

Emerging Trends in Alcohol-Free Wines

03:16 • 15min

Exploring the Shift to Alcohol-Free Wines and Market Opportunities

18:31 • 4min

Communication Strategies for Low-Alcohol Wine on Social Media

22:35 • 2min

Unlocking the Potential of Alcohol-Free Wine

24:13 • 10min

Market Dynamics of Alcohol-Free Beverages: Beer vs. Wine

33:50 • 4min

Welcome to Episode 1835, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into - Everybody else's wine is always lower alcohol with Margherita Tovo & Marzia Varvaglione

Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023.

wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide.

Abstract:

The session will take a look at the data, numbers, expert opinions, and most recent news regarding the low alcohol/zero alcohol category. The analysis will focus on the up-to-date development of this emerging category.

The low/zero alcohol trend is clearly accelerating. The discussion will focus on the possible duration of this growth and which product categories are most affected. There are a large number of zero/low alcohol products hitting the market, but what are the real volumes and sales?

Margherita Tovo will discuss the global trends and consumption opportunities driving the development of the category. Specifically, the analysis will look at the trends of relevant markets such as Germany and how players like Rotkäppchen-Mumm have established their presence within the category with the use of cutting-edge technologies.

Find more about wine2wine Business Forum: https://wine2wine.net/

_______________________________

Let's keep in touch! Follow us on our social media channels:

Instagram www.instagram.com/italianwinepodcast/

Facebook www.facebook.com/ItalianWinePodcast

Twitter www.twitter.com/itawinepodcast

Tiktok www.tiktok.com/@mammajumboshrimp

LinkedIn www.linkedin.com/company/italianwinepodcast

If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/

Until next time, Cin Cin!

Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!