Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with David DeWolf, CEO & President of Knownwell, a commercial intelligence platform that's raised $2 Million in funding.

Here are the most interesting points from our conversation:

• Accidental Entrepreneur: David's journey began as a software engineer who accidentally transitioned into entrepreneurship, founding his first company, Three Pillar, which grew to 2,500 employees.
• Leadership Philosophy: David emphasizes the importance of genuinely caring for his team while making tough decisions, creating a balance that fosters loyalty and respect.
• Growth and Acquisition: David's approach to scaling Three Pillar involved six acquisitions, highlighting the strategic growth and integration of complementary businesses.
• AI and the Future: Fascinated by AI, David’s new venture, Knownwell, focuses on applying AI to improve business operations and commercial relationships, aiming to create an intelligent operating system for enterprises.
• Customer-Centric Development: David stresses the importance of genuine curiosity in customer conversations, using insights to guide product development and ensure alignment with market needs.
• Thought Leadership: Knownwell's launch included a podcast to establish thought leadership in enterprise AI adoption, emphasizing the importance of first-mover advantage in a new market category.

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