How Finimize Founder Max Rofagha Quickly Built An Email Community of Over 1M Subscribers

[00:15] Intro to Max Rofagha and Finimize

[01:06] Some background into Max’s career before Finimize.

[01:54] Where the Finimize headquarters are and how Max works remotely.

[02:51] Max explains what led him to start a newsletter and how he came up with the idea.

[05:26] How Finimize makes money: brand stories, premium subscriptions, licensing of content.

[07:19] How much subscriptions cost.

[07:32] The timeline of the business from when it started until now.

[07:52] Insight into how Max has grown the business and his thoughts on paid ads.

[09:52] How he finds the best writing talent and why he hires analysts not journalists.

[11:57] How Max’s career led him from e-commerce to finance, and insight into his future plans.

[14:12] Max’s thoughts on the creator economy and where he sees it going: a surge in tools to empower the creator.

[16:40] Tools or trends he’s excited about in this space.

[18:13] Max’s favorite business books.

[20:55] Max’s favorite business tool: Notion.