Creator Science

#69: Jack Rhysider – 300,000 downloads per episode as an indie podcaster

Aug 17, 2021
Jack Rhysider, the mastermind behind Darknet Diaries, dives into the world of hacking and cybersecurity storytelling. He shares his journey from a security operations expert to a successful indie podcaster, achieving over 300,000 downloads per episode. Jack discusses his innovative production process, pivotal marketing strategies, and his decision to remain independent rather than joining a big network. He emphasizes the importance of crafting engaging narratives and building a loyal audience through authenticity and community support.
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ADVICE

Interview and Fact-Checking

  • Prioritize interviewing individuals with firsthand experience for authentic storytelling.
  • Supplement interviews with thorough fact-checking from various sources to ensure accuracy.
ANECDOTE

Going Full-Time

  • Jack Rhysider's decision to go full-time on Darknet Diaries was influenced by strong early listener feedback and a desire for a career change.
  • He took a three-month break from his job to focus on the podcast, which led to securing his first sponsor.
ADVICE

Building a Social Media Following

  • Focus on building a strong social media presence before launching a podcast to have an initial audience.
  • Aim for 10,000 followers on each platform in a year, posting diverse content, not just self-promotion.
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