Stand Out Without Spending Big | Niche Marketing Tips with Rachel Bassey

In this episode, Elena Apalkova is joined by Rachel Bassey to discuss small business challenges and niche marketing. They explore effective marketing strategies for those with limited budgets, emphasizing the power of collaborative and value-driven marketing. The conversation delves into how to stand out amid market noise and the importance of utilizing LinkedIn and warm touch points to enhance marketing efforts. The episode concludes with insights on connecting with Rachel Bassey for further guidance and support. (0:00) Introduction and Rachel Bassey's background (3:00) Common small business challenges and niche marketing (7:04) Marketing strategies for limited budgets and collaborative marketing (15:50) Value-driven marketing and tackling market noise (18:00) LinkedIn insights and the significance of warm touch points in marketing (20:23) Episode wrap-up and connecting with Rachel Bassey