Nikonomics - The Economics of Small Business 159 - From Storage Units to $52 Million: An Entrepreneur's Playbook with Nick Huber
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Apr 28, 2025 AI Snips
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Nick's Entrepreneurial Origin
- Nick Huber started in entrepreneurship with a moving and storage company and faced tough lessons early on.
- He built a self-storage empire, buying 63 facilities with $40 million of outside equity.
Challenges in Audience Growth
- Growing a social media audience today is far harder than before due to algorithmic changes.
- Nick honed his writing and audience-building skills initially on Reddit and Twitter despite the platform's difficulty for growth now.
Parenting: 'What Team Are We On?'
- Nick uses the phrase, "What team are we on?" to unite his boys when they fight.
- This simple parenting tactic effectively shifts their thinking toward teamwork and unity.