Pure Gold Series: How to Prep for a Successful Expo West with Seth Goldman (2022)

Earlier this week we had a bonus episode that was a bit shorter, so I thought this was a good chance to re-air one of my favorite episodes from last year with Seth Goldman about prepping for Expo West (which is less than 1 month away!). We have five other great episodes with Seth from last year available as well. Be sure to stop by the Eat the Change booth in the North Hall if you attend Expo West this year, and while you are there, stop by Startup CPG’s booth and come say hi to me and the team in person. Happy Expo prep!

This is the first episode of a very special new podcast series from Startup CPG. Seth Goldman, Startup CPG's Entrepreneur-in-Residence, will be joining us once a month for the next few months to talk about hot topics in CPG. Today we kick off by talking all things Expo West. With twenty-one Expo West events under his belt, who better to answer our community's Expo West questions! You may know Seth as the co-founder of Honest Tea and author of Mission in a Bottle, and Seth is now the Co-Founder and CEO of Eat the Change, Co-Founder of PLNT Burger, and Chair of the Board for Beyond Meat. Listen in as Seth covers how to stand out among thousands of brands, how to craft your ten second pitch, a simple yet game-changing follow up/lead tracking plan, how to maximize Expo West even without a booth, why you should treat everyone like the most important buyer, and more.

Episode Links:

• Expo West 2023: Eat the Change Booth N2134, Startup CPG Booth N1210, Startup CPG Alley Rally Event
• Link to Seth's blog post: Going to Expo West? How to Make the Most of It
• Eat the Change’s website
• Seth’s book - Mission in a Bottle
• How I Built This episode with Seth about Honest Tea
• Seth’s TEDx talk: How Entrepreneurs Can Change Society
• Other Startup CPG Episodes with Seth: How to Approach Innovation and Research & Development, How to Fight Climate Change as an Emerging Brand, How to Build a Field Marketing Event & Demo Program, Honest Tea's Discontinuation, Ask Seth Anything

Show Links:

• Join the Startup CPG Slack community (10K+ members and growing!)
• Follow @startupcpg
• Visit host Jessi's Linkedin or website
• Questions or comments about the episode? Email Jessi at jessi@startupcpg.com