Topics Covered In This Episode  
- Mercer and Jeff examine business profits, discussing gross, net, and gross margin, and the implications of effectively managing these profits.
 - They emphasize the importance of reinvesting profits for business growth and stability, highlighting the balance between investment and cash optimization.
 - Next Jeff and Mercer explore strategies for building a strong business team, including effective hiring and the benefits of outsourcing to increase productivity.
 - Managing and separating finances is crucial, they share insights on setting aside profits for personal use and separating personal and business accounts.
 - The duo then discuss diversifying investments across various assets like stocks, small businesses, and real estate as a strategy for long-term growth.
 - Finally, they stress becoming an owner rather than just an operator, with advice on investing in startups and prioritizing ownership for long-term success and wealth.
 


