Strategic Decision-Making and Long-Term Goals in Entrepreneurship

Sep 20, 2023

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WSJ Best Selling Author of Wonderhell. Motivator. Instigator. Provocateur. As she says, "I get people unstuck."

Laura Gassner Otting spent two decades working in executive search, where she discovered an important truth - people only move for two reasons: love or money. Whether it's the love of someone or the potential for financial gain, these are the driving forces behind relocation.

And it was no different for Laura when she made a life-changing decision based on both love and money. Lured by an opportunity and with her partner having a job, Laura made a bold move towards a new chapter in her life.

In this episode, Laura dives deep into her journey as an entrepreneur, sharing valuable lessons and insights that every business owner should hear. Here are three key Empowering Takeaways to get you inspired:

1️⃣ Envision Your Ideal Life: Laura reminds us of the importance of envisioning the lifestyle we want and creating a business that supports it. By determining the cost of our desired lifestyle, we can reevaluate our business size and prioritize our goals accordingly.

2️⃣ Building a Purpose-Driven Culture: Laura's "St. Martin manifesto" emphasizes the need for clear guidelines and values that dictate company culture. By incentivizing the right behavior and nurturing a supportive community, entrepreneurs can create a happier and more productive work environment.

3️⃣ Leveraging Strategic Thinking: As entrepreneurs, we must identify the highest and best use of our time. Delegating tasks and empowering our team to suggest solutions allows us to focus on strategic thinking and growth, ultimately driving long-term success.

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Empowering Moments

04:54 Chose college for social life and location.

09:43 Fast forward: dating, marriage, career advice, campaign trail.

15:00 Learning to be somebody: build, don't abuse.

16:04 Big fee influences time allocation; smaller ones neglected.

24:07 Entrepreneurs often grow without strategic thinking.

30:23 Entrepreneurs must be careful with finances.

33:19 Allocate funds, determine desired lifestyle, build business.

42:26 Husband helps hire CPA; freedom and growth.

47:50 Price of getting it wrong, do it right, damage is real. Clear citizenship guidelines, no BS sales commission. Good work brings more work, outlined guidelines.

48:44 Bonuses given for performance and citizenship.

55:37 The importance of managing expectations when working.

59:09 Building platform, moving people, creating movements.

Running a business doesn’t have to run your life.

Without a business partner who holds you accountable, it’s easy to be so busy ‘doing’ business that you don’t have the right strategy to grow your business.

Stop letting your business run you. At Harper & Co CPA Plus, we know that you want to be empowered to build the lifestyle you envision. In order to do that you need a clear path to follow for success

Our clients enjoy a proactive partnership with us. Schedule a consultation with us today.

Download our free guide - Entrepreneurial Success Formula: How to Avoid Managing Your Business From Your Bank Account.

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