The Content 10x Podcast Expert Interview Series Part 2: How to Prepare for a Content Generating Expert Interview
The key to great expert interviews? It all starts with the right preparation.
In part two of our five-part series, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, break down how to plan, structure, and set-up expert interviews.
From selecting the right experts (and interviewers) to asking open-ended questions that lead to real insights, they share what it takes to set your interviews up for success – before you even hit record.
Amy and Hayley also explore how expert interviews fit into your content strategy and how upfront planning makes the whole process run smoother.
Find out:
- How to align expert interviews with your content pillars and business goals
- The two key ‘whos’ – who to interview and who should run the interview
- Why choosing the right questions is just as important as choosing the right expert
- How to help your interviewee feel prepared and confident with pre-interview prep
- The must-do technical checklist: lighting, audio, internet speed, and more
Important links & mentions:
- The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/
- The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/
- How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/
- How to Create Content that AI Can’t Create https://www.content10x.com/323/
- Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/
- Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
- Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)
Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.
She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.
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