021: Navigating Business Model Redesign With Jo-Na Williams

Jo-Ná’s aha-moment came five years into running her law practice, at a time when in theory she was thriving, with 11 employees and more work than they could handle. And yet, that crush of exciting work was also leading to burnout.

Unsure how to step out of the operations to take a break, Jo-Ná started subconsciously sabotaging her business—just so she could feel free again. Now, five years later, she is thriving and more energetically aligned with her practice and clients than ever. Jo-Ná reconnected with her love of law and coaching after making crucial business model shifts that put her own joy and wellness back where it belongs: front and center.

More About Jo-Na: Jo-Ná’s life in entertainment began 23 years ago as background vocalist and songwriter and it took a fortuitous turn when she was not credited or compensated for her work. As a result, she committed her life to educating and protecting entrepreneurs through her work as lawyer, coach, instructor, and business advisor on entrepreneurship. She’s also a spiritual counselor, currently living in New Orleans after spending many years in New York City.

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📘 Books Mentioned: Pivot

🔗 Resources Mentioned: Jo-Na on the web, Instagram: @jwilliamsesq, Pro Bono legal support, Goop feature: A Candle Ritual to Attract Love

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