If you were to sit me down with a glass of wine and ask me what I think about lead magnets, I would give you a lot of detail about what I think is and isn’t working in the online business world today. Lead magnets have changed a lot in the past ten years and a huge part of that is because our entire creator economy has changed the online landscape. Ten years ago, knowledge databases for tech tools did not exist. YouTube was not this robust library and Google even left us with unanswered questions. 

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Today, it feels like you could Google anything, and if you can’t, you can just ask AI. So, why would someone want to give you their email address to hear what you have to say? I want to talk about it because lead magnets are still an incredibly powerful, critical tool in your ability to grow and build your email list. I have personally added tens of thousands of subscribers to my email list using a wide variety of strategies over the last six months. If you’re curious about how I’ve been building recently, I want to give you all of my strategies. But today, I want to talk about what’s effective for you!

Episode Highlights

• What Lead Magnets Actually Do [0:02:19] 
• One Thing Most People Forget When They’re Thinking About Lead Magnets [0:06:58]
• Simple Lead Magnets You Could Be Delivering in Text Only [0:14:08]
• Complex Options That Might Not Take as Long as You Think [0:23:31]
• The Most Complex Way of All to Get Started [0:28:38]

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.