John Eitel (Canva): How PLG Founders Can Avoid Common Mistakes in Adding a Top-Down Sales Motion

Adding a top-down sales motion is a make-or-break moment for PLG companies. If it’s done right, it can make you the next big thing in your category. If it’s not done right, it can break your team and ultimately compromise your position in the market. The answer? All-in commitment from the founders and key leaders. Enterprise PLG is a team sport!

Key Takeaways:

• [00:06] The most common mistakes John sees PLG founder make when adding sales to a bottom-up or self-service motion
• [02:15] The hidden subtext to be helpful

Mentioned in this episode:

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John Eitel, Former Global Vice President of Sales & Success at Canva

Canva

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Podcast produced by OpenView.

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