LeBron's Wardrobe Matters to Liverpool FC's CEO

Liverpool Football Club Chief Executive Officer Peter Moore (and the club's recently acquired Champions League trophy) join Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including his team's U.S. tour that included a stop at Yankee Stadium. Liverpool is just one of many blue-chip soccer brands to tour the U.S., hoping to snag a share of the world's largest sports market. Moore also talked about the ownership of John Henry, who also controls baseball's Boston Red Sox, and how LeBron James's fashion choices can affect the soccer team's bottom line. Moore also discusses OTT networks and how direct-to-consumer helps the club win fans and generate revenue around the globe. Moore took over as Liverpool's CEO in 2017.  Prior to that he ran the sports division at Electronic Arts. 

Hosts: Scott Soshnick, Eben Novy-Williams and Michael Barr

Producer: Bob Bragg

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