
Not Alone From OG Influencer to Fashion Designer & CEO: Shea Marie on Building a Brand That Outlasts Your Name
In this episode of Not Alone, Valeria sits down with one of the original social media influencers and SAME founder & CEO Shea Marie, for a candid conversation about evolution, personally, publicly, and professionally. Shea opens up about entering a new season of life, from ringing in the New Year in Aspen and sharing her engagement story to navigating what it really means to keep a relationship both public and protected. Together, they talk about dating in the spotlight, why Shea has intentionally chosen to share less online, and how her relationship with the internet has changed over time. Shea reflects on her early move to LA, her first tough job in PR, and the lessons that ultimately led her to start blogging at a time when influencers weren’t taken seriously. She dives into the realities of being an OG in the space, from doing unpaid campaigns and being underestimated, to learning how to separate herself as a creator from the brand she built. Shea also talks about the journey of building and scaling SAME, what the future holds for the brand, and the one belief she had to unlearn along the way. This episode is about growth, boundaries, and building something that lasts.
Follow Shea Marie on Social Media
Instagram: https://www.instagram.com/sheamarie/?hl=en
TikTok: https://www.tiktok.com/@sheamarieofficial?lang=en
Shop SAME: https://www.samelosangeles.com/collections/shop-all
Shop my look from this episode:
Follow me:
Instagram: https://www.instagram.com/valerialipovetsky/
TikTok: https://www.tiktok.com/@valeria.lipovetsky?lang=en
Not Alone TikTok: https://www.tiktok.com/@notalone.pod?lang=en
What we talked about:
0:29 - Valeria’s 2026 energy
2:53 - Introducing Shea Marie
3:52 - Start of interview
4:29 - Shae’s New Year’s in Aspen
7:07 - Engagement story
8:13 - Making your relationship public vs private
11:05 - Dating as a public figure
12:45 - The shift to sharing less online
18:15 - Her move to LA and terrible first job
19:50 - Lessons learned from PR job
20:45 - Starting her blog
24:00 - No respect for early-day influencers
24:55 - Separating the influencer from the brand
27:27 - Creating SAME
29:15 - Highs and lows as an OG influencer
32:53 - Doing a free campaign for Forever21
35:55 - Running and growing a brand
40:47 - The future of SAME
44:01 - One belief she had to unlearn
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