The Advanced Selling Podcast How 30 Pages Can Separate You from Every Competitor
28 snips
Aug 21, 2025 Transform yourself into an industry authority with a mini book! Discover how one 20-page book led to bankable results, proving that a small investment can yield massive returns. Uncover strategies to stand out in a crowded market and attract premium clients. With insights and personal anecdotes, this discussion shows how to leverage your expertise for impactful positioning. Stop blending in and start becoming the expert everyone looks to!
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Visibility Beats Mere Uniqueness
- Buyers drown in vendors that all promise identical results, so uniqueness alone isn't seen by prospects.
- Positioning must focus on their business problems, not on how unique you think you are.
Create Shareable Expert Frameworks
- Do develop shareable expert frameworks in video, presentation, and written form to be saved and forwarded.
- Teach frameworks prospects can use so you become the go-to expert in their eyes.
Publish A Mini Book To Differentiate
- Do create a short 20–30 page mini book to position yourself as an expert and stand out from vendors.
- Use it as a tangible asset to send to prospects and trigger higher-value conversations.
