The Smart Passive Income Online Business and Blogging Podcast SPI 811: Cleaning up in a Surprising Niche with Becky Rapinchuk
Aug 14, 2024
Becky Rapinchuk is a cleaning expert who helps others declutter and establish effective cleaning routines. In this engaging conversation, she shares her journey from blogging to building a brand in a competitive market. Becky discusses innovative strategies for creating consumable cleaning products and the power of subscription models. She also delves into the importance of authentic messaging and connecting with your audience to stand out. Get inspired by her insights on navigating the cleaning industry while balancing business and family life!
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Starting Clean Mama Business
- Becky Rapinchuk started by sharing her personal cleaning routine through PDFs on Etsy in 2010.
- This helped her create a public platform for a niche that wasn't widely covered online at the time.
Test Physical Products First
- Test physical products in small quantities before fully committing to avoid costly mistakes.
- Unexpected products often outperform predicted bestsellers, so stay open to experimentation.
Organic Search Powers Traffic
- Organic search remains the top traffic source due to people frequently seeking cleaning solutions online.
- Email list and social media (Pinterest, Facebook, Instagram) are key for audience growth without relying on paid ads.