How to Strategically Appeal to Both Brain Systems with Your Marketing

We all like to think we’re in control of our decisions, but as we discussed a few weeks ago, most of our decisions are largely driven by subconscious factors. In his book “Thinking, Fast and Slow”, Nobel Prize-winning author Daniel Kahneman chalks this up to the two brain systems constantly in conflict for control: System 1 and System 2. How do these systems influence your consumers’ thinking and messaging effectiveness? Is there something deeper you could be doing to get even more from your investment?

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