REWORK Question Your Customers
19 snips
Nov 6, 2024 Explore the art of crafting open-ended questions to gather genuine customer insights. Discover how these inquiries unveil valuable narratives that can drive marketing strategies. The hosts argue for prioritizing qualitative feedback over cold, hard metrics, highlighting the emotional depth of customer experiences. They emphasize the importance of understanding user journeys and the pitfalls of lengthy surveys. Learn how to transform customer language into impactful marketing, tapping into the real voices that shape your brand.
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Open-Ended Questions
- Ask customers open-ended questions to get richer feedback.
- Prioritize one question with a large text area for detailed responses.
Car Survey Anecdote
- Jason Fried bought a car and received an excessively long survey.
- He abandoned it, highlighting the ineffectiveness of lengthy questionnaires.
Customer Journey Insights
- Open-ended questions reveal valuable insights into customer journeys and product usage.
- Learning how customers arrive at your product and their previous experiences can inform marketing and product development.