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6min chapter
Question Your Customers
REWORK
The Power of Open-Ended Feedback in Surveys
This chapter explores the advantages of using open-ended survey questions over traditional scaled questions, showcasing how they provide deeper insights into customer feedback. By discussing examples and critiques of quantitative data, it emphasizes the value of thoughtful question design in enhancing survey effectiveness.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode