The Agents of Change Digital Marketing Podcast Fixing Your Sales Funnel: Real Strategies That Convert with Jason Wright
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May 28, 2025 Jason Wright, a seasoned entrepreneur and digital marketing architect, shares his expertise in sales funnels and lead generation. He reveals why many funnels fail and how to craft offers that resonate with audiences. Wright emphasizes the importance of authenticity in sales communication and explores the transformative role of CRM systems in lead management. He also discusses effective email nurturing strategies, highlighting the need for tailored content and engaging interactions that convert leads into loyal customers. Buckle up for actionable insights!
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Learning to Say No to Bad Ideas
- Early on, Jason built marketing funnels as clients requested, even if strategies were poor.
- Now he candidly advises clients against flawed ideas to protect funnel effectiveness.
Promote Webinars with Mixed Channels
- Use a mix of paid ads and organic sharing to promote webinars effectively.
- Platforms like Eventbrite offer easy event promotion and email management features.
Diversity Is Key in Marketing
- Diversify lead generation channels to avoid overdependence on any one platform.
- Platform algorithms change, so maintaining multiple channels protects your marketing.