Coach Business 184: The Most Important Goal In Your Business
Mar 5, 2025
In a heartfelt reflection on 15 years in coaching, the speaker emphasizes the importance of setting personal goals instead of succumbing to inflated industry standards. They challenge the unrealistic metrics often pushed by others and advocate for a more sustainable approach to coaching. The discussion highlights embracing one's unique journey and finding fulfillment in the work rather than comparing oneself to misleading benchmarks. It's a rallying cry for coaches to prioritize what truly matters and support each other's growth.
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Focus on Your Own Goals
- Focus on your coaching goals and what feels right for you and your business.
- Don't get caught up in other people's marketing hype or compare yourself to unrealistic metrics.
Normalizing Coach Income
- Most coaches aren't making six figures, contrary to online portrayals.
- Your financial goals should align with your personal circumstances and needs.
Sustainable Revenue
- Prioritize your needs and create a business that works for you.
- Avoid unnecessary expenses and focus on sustainable revenue generation.