Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#682 - Why You Should Expand Your Amazon Business Globally

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Jul 12, 2025

In this conversation with Natalia from Avask, an expert in global e-commerce expansion, listeners dive deep into the essentials of taking an Amazon business worldwide. Natalia shares insights on VAT intricacies and the importance of compliance when entering the European market. She outlines the hurdles faced by both US and European sellers, emphasizing cultural ties that influence international business. Additionally, they discuss pricing strategies across regions, highlighting the potential of less saturated markets like Australia.

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ADVICE

VAT Registration is Essential

Get your VAT number before storing inventory in any new country to avoid shipping delays.
Understand that VAT is included in product prices on European marketplaces, so plan your margins accordingly.

ADVICE

VAT is Location-Based in EU

You only need VAT registration in countries where you physically store your inventory.
Selling across multiple EU countries from one warehouse means one VAT number suffices until inventory expands.

INSIGHT

Amazon Handles VAT in EU

Amazon acts as a marketplace facilitator in Europe, collecting and remitting VAT for non-EU sellers.
European sellers must understand this role to avoid duplicate tax filings or missed compliance.

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Selling only in the US or Europe? Discover key insights on global e-commerce expansion, including VAT rules, packaging requirements, and strategies for success.

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Are you ready to unlock the secrets of international e-commerce success? With Natalia from Avask as our expert guide, you'll gain invaluable insights into the essential considerations for global expansion. Natalia's multicultural upbringing and rich professional background offer a unique lens on the complexities of international market entry. From understanding VAT regulations to the nuances of packaging requirements, our conversation uncovers the pivotal elements that can make or break your cross-border ventures.

Our deep dive into global e-commerce tax considerations will give you the knowledge to navigate the European market and beyond. Discover why obtaining a VAT number is crucial and how Amazon's role as a marketplace facilitator can alleviate some tax responsibilities for non-EU sellers. We also shed light on the hurdles European sellers encounter when entering the US market, stressing the significance of mastering regional tax regulations to ensure your business thrives internationally.

Finally, we explore promising avenues for expansion beyond the familiar territories of the US and EU. Markets like Australia present unique opportunities with less saturation and favorable tax thresholds. As Natalia reminds us, global expansion isn't just a growth opportunity; it's a smart hedge against market fluctuations. With the right preparation and expert support, expanding your Amazon business across borders doesn't have to be overwhelming. From understanding VAT rules to knowing where (and where not) to store your inventory, success lies in the details. Don’t wait for Q4 panic or Prime Day regret to start the process. Lay the groundwork now, so you're ready when the moment comes.

And if you’re ready for step-by-step guidance, don’t miss the Expansion Ticket course inside Freedom Ticket! Available to all Helium 10 users. It’s your fast track to global readiness, whether you're scaling from the U.S. to Europe, or vice versa.

In episode 682 of the Serious Sellers Podcast, Bradley and Natalia discuss:

00:00 - Global Expansion Strategies for E-Commerce
04:29 - Natalia's Backstory
11:16 - VAT Requirements for Amazon Sellers
13:47 - Global E-Commerce Tax Considerations
15:59 - Understanding State Taxes and VAT
19:56 - European Sellers Expanding to US Market
21:32 - International E-Commerce Expansion Considerations
27:03 - Global Expansion Opportunities in E-Commerce
30:45 - Optimizing E-Commerce Shipping for Profit
33:35 - International E-Commerce Strategies