How do you find your first growth channel and is that what you should be thinking about today? That’s the topic of this week’s Growth Snack: The Breakout Growth Podcast Short with Sean Ellis and Ethan Garr. We dive into common mistakes startups make in searching for that first scalable channel, and offer some practical advice to help you make good decisions along the way.
We also mention a couple of resources you might want to check out:
* “Traction,” a book by DuckDuckGo Founder, Gabriel Weinberg offers a framework for identifying and testing potential channels.
* The First1000, (https://thefirst1000.substack.com/) offers inspiration on how to get early customers.
* "Do Things That Don't Scale" (http://paulgraham.com/ds.html) Paul Graham's famous article emphasizing the importance of validating Product/Market Fit before looking for a scalable growth channel.
So jump in, and in less than 10 minutes you will have food for thought as you work to achieve breakout growth success in your business.
We discussed:
* First growth channel mistakes Sean and Ethan see companies make (00:18)
* Why for some businesses certain channels need to be thought about early (02:24)
* Frameworks and resources for finding your first growth channel (05:01)
* You will need to experiment! (06:17)
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