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4min chapter
Growth Snack: Finding Your First Growth Channel
The Breakout Growth Podcast
How to Develop a Successful Channel Discovery Strategy
Lenny Kravitz: There's a book that I really like called Traction by Gabriel Weinberg. He founded DuckDuckGo and we actually had a conversation with the DuckDuck go executive in Wildback. The key is there is to hone in on a few core opportunities and then systematically test them, he says. Lenny: To make that channel work, you're going to need to be able to convert, monetize and retain those customers.
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