Ep. 115 Al Kallel, Founder and CEO of Nativeads.AI, on the Future of Native Advertising in the AI Era

In this episode of the AdTechGod Pod, Al Kallel, founder and CEO of Nativeads.AI, shares insights from his extensive experience in the advertising technology space. The conversation explores the evolution of consumer experiences in advertising, the transformative role of AI, and the importance of personalization and data collaboration. Al discusses the challenges of maintaining quality in AI-generated content and navigating privacy changes in the advertising landscape. He also highlights future trends in advertising and the potential of agentic commerce.

Takeaways

• Al Kallel has over 20 years of experience in advertising technology.
• The consumer experience in advertising has shifted significantly with the rise of mobile and streaming.
• AI presents opportunities for creating native advertising experiences without compromising brand integrity.
• Quality control is crucial when using AI for content generation.
• Personalization in advertising requires deep collaboration between brands and publishers.
• The advertising landscape is evolving with increasing privacy concerns and the decline of cookies.
• Future advertising strategies must embrace agentic experiences to engage consumers effectively.
• AI can help scale personalized advertising solutions for better engagement.
• The shift to agentic commerce will vary across different product categories.
• 2026 and 2027 will see rapid advancements in advertising technology and consumer behavior.

Chapter

00:00 Introduction to Ad Tech and Al Kallel’s Background

02:32 Evolution of Consumer Experiences in Advertising

05:13 The Role of AI in Advertising

07:45 Quality Control in AI-Generated Content

10:10 Personalization and Data Collaboration in Advertising

12:53 Navigating Privacy Changes in Advertising

15:31 Future Trends in Advertising and Consumer Behavior

17:42 Agentic Commerce and Its Viability

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