Missions to Movements

How to Stand Out on GivingTuesday? Send This ONE Email & You'll Captivate Donors

5 snips
Dec 2, 2024
Discover the art of maintaining donor engagement after GivingTuesday. Hear about the importance of understanding what motivates donations and how heartfelt communication can strengthen relationships. A simple email template for expressing genuine gratitude can lead to invaluable insights. Learn how personal stories from donors can invigorate your nonprofit's mission and enhance future fundraising campaigns.
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ANECDOTE

Lack of Post-Giving Tuesday Engagement

  • Dana Snyder donated to a local animal organization last year on Giving Tuesday.
  • After an initial thank you email, she received no further communication, highlighting a common lapse in donor engagement.
ADVICE

Ask Donors "Why?"

  • Ask donors why they gave to your organization.
  • Send a simple, personalized email expressing gratitude and genuine curiosity about their motivation.
ADVICE

Email Template for Giving Tuesday Donors

  • Prepare a simple, text-based email template to send to your Giving Tuesday donors.
  • Ask what inspired their gift and which part of your mission resonates with them.
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