Caught in the beautiful whirlwind of Giving Tuesday, I found myself reflecting on a vital lesson learned from last year’s campaign.
Imagine the scenario: you pour your passion and effort into creating a memorable GivingTuesday, only to find that the connection with your donors dwindles as soon as the thank-you emails are sent.
This episode draws from my experience with a local animal organization and sheds light on the significance of maintaining donor engagement post-GivingTuesday. Each donation reflects a personal choice amidst millions, and understanding the 'why' behind it can yield invaluable insights for your nonprofit.
In this episode I share a straightforward email template to strengthen donor relations. It’s not about surveys or impersonal data collection, but about genuine curiosity and appreciation.
By simply asking your donors what inspired their gift, you open the door to understanding their motivations, whether it’s a social media post that moved them or a personal connection to your mission.
These stories are treasures that can energize your team and enrich your future campaigns. Tune in to discover how pausing to truly connect with your supporters can enhance both your organization’s narrative and its impact.
The Monthly Giving Summit is BACK February 26-27 - apply to speak and SAVE THE DATE: https://www.monthlygivingsummit.com/
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
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