The JOY Broadcast Joy101: Knowing your definition of success
What if your definition of success was the thing secretly blocking your joy AND your wealth?
In this powerful episode, I'm kicking off a new series called Joy 101—101 ways to create, use, and bring more joy into your life. And we're starting with the code that changed everything for me nearly a decade ago: rewriting my definition of success.
Back in 2015, when I walked away from my 20-year IT consulting career, I wrote down three simple lines:
Success is loving what I do, loving who I do it with, and loving myself in the process.
That definition carried me through a full decade of transformation—from body dysmorphia and not being able to look in the mirror, to building The Joy Rebellion and creating my dream life.
But recently, after returning from the Maldives for my 50th birthday, I realised something had shifted. I'd achieved everything in that definition... and now it felt incomplete.
This episode is about what happened when I revisited that success definition and discovered the missing piece: money. Not money as greed, but money as the ROOF protecting everything I've built. Money as the overflow that benefits my health, my family, and my clients. Money as strategy, not reward.
In this episode, you'll discover:
→ Why your old definition of success might be keeping you stuck (even if it once served you beautifully)
→ The three foundational blocks that must come FIRST before wealth can flow
→ How to add "AND" instead of replacing what already works
→ Why women especially hold shame and resistance around making "a fuck ton of money"
→ The power of safe spaces where we can talk about money without being shamed or cancelled
→ How to write YOUR success definition for who you are TODAY (not who you were five years ago)
→ Why joy and wealth aren't opposites, they're partners
This conversation sparked something powerful in The Joy Rebellion membership, and I knew it needed to reach more women. If you've ever felt conflicted about wanting more money, or if you've achieved "success" but still feel empty, this episode is for you.
Action Steps:
Your Joy 101 Assignment:
Grab your journal and write YOUR definition of success for who you are TODAY, in this era of your life.
Ask yourself:
- What does success mean to me RIGHT NOW (not five years ago)?
- What am I resisting that might be the missing piece?
- Where can I add "AND" instead of choosing between things I want?
- What would success feel like every single day?
Don't worry about what anyone else thinks. This is JUST ON YOU.
Join the Conversation:
If this episode ignited something in you—if you want to explore your money blocks, rewrite your success definition, or have these deep conversations with women who GET IT—I'd love to invite you into The Joy Rebellion.
This is the space where we hold each other, where you don't have to hold everyone else, and where joy becomes your strategy, not your reward.
Link: https://www.alimortimer.com/the-joy-rebellion
Love always, Ali xo 🌹
P.S. This is Joy 101, Code #1. There are 100 more coming. If you loved this, you're going to want to be inside The Joy Rebellion for all of them.