The First 7 Minutes of Onboarding

Contrary to popular belief, user onboarding is not designed to make people become better at using a product. Rather, its primary goal is to help them become better at what the product enables them to do.

With that said, it’s no surprise today’s guest spends a significant amount of time and resources to ensure people have an aha moment the first 7 minutes of their onboarding experience.

In this episode, Francois Bondiguel, head of growth at Deputy shares what they do the first 7 minutes of the onboarding experience, how they’re doing it, and why.

Show Notes

• [01:11] How he became the head of growth at Deputy
• [03:29] What Deputy is in a nutshell
• [04:27] How he figured out the magic number (7 minutes)
• [07:57] How he found out about drop off rate and how he started improving the metric
• [09:35] How they collect information to tailor the user’s experience
• [11:22] How they got people involved and focused on improving the experience
• [15:21] What he’ll recommend to those who would like to improve their on boarding
• [17:02] Experiments they’ve done that didn’t work out well
• [19:35] The impact of introducing the human element in onboarding
• [22:59] When it makes sense to add a human element in the onboarding process
• [26:16] How they approach segmentation
• [28:45] How he built a lead scoring model
• [31:58] How he helped people to an aha moment the first 7 minutes
• [37:35] Where people can find him to know more about the work he’s doing

About Francois Bondiguel

Francois Bondiguel is the head of growth at Deputy, a product-led employee management tool that uses innovative cloud-based technology as well as machine learning and AI to help businesses transform operations and empower employees to work the way they want.

Link:

• OpenView

Profiles:

• Deputy
• Francois on LinkedIn