Why Connection Beats Consistency in Content Marketing with Renee Frojo

“Consistency is not about how often you post—it's about how consistently you show up in your message.” — Renee Frojo

What if the key to growing your brand wasn’t pumping out more content, but going deeper with your message?

In this episode of The Storytelling Lab, host Rain Bennett talks to Renee Frojo, a former journalist turned brand storyteller, about why clarity in your narrative beats consistency in your posting schedule.

Renee breaks down how founders, solopreneurs, and startups can stop chasing viral trends and start building powerful stories that connect, convert, and scale.

From her personal evolution in content marketing to the development of her storytelling retreats and workshops, Renee shares the systems she uses to help brands mine for meaningful stories and communicate with confidence. They discuss how storytelling enhances every part of your business—from sales calls to short-form social content—and why authenticity has its limits when it comes to brand building.

If you're burned out by content creation and looking for a smarter, more resonant approach, this episode will reshape the way you think about storytelling in business.

In this episode, you will learn to:

• Reframe consistency by focusing on a cohesive brand narrative rather than daily content output
• Identify emotionally resonant stories through Renee’s “story mining” framework
• Apply short-form storytelling techniques that stand out in crowded digital spaces
• Build trust and credibility with authentic vulnerability—without oversharing
• Design storytelling-driven case studies that simplify your value and deepen engagement

For more storytelling tips and tricks,

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