The B2B Revenue Executive Experience Episode 138: Effective Email Outreach Takes More than Automation w/ Gessie Schechinger
Jan 28, 2020
28:45
Imagine you’re preparing for a meeting with a new prospect. What steps are you taking beforehand?
You’re probably doing some research on their organization and their particular position. Maybe you uncover a few recent milestones the business has reached or you find that the prospect recently received a promotion.
All of this information will obviously be helpful in moving your professional relationship forward. Why do we often fail to conduct this research before reaching out via email?
In this episode of the B2B Revenue Executive Experience, I check in with OnCourse’s CRO, Gessie Schechinger.
We discuss:
- How to avoid becoming another automation junkie
- Understanding the best email sequence timing
- The biggest keys to effective email outreach
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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