How I Built This with Guy Raz Spin Master/PAW Patrol: Ronnen Harary
Dec 20, 2021
Ronnen Harary, co-founder of Spin Master, shares the inspiring tale behind the billion-dollar toy company known for hits like PAW Patrol. He emphasizes his unique approach of trusting intuition over market research. From the humble beginnings of the Earth Buddy to the innovative launch of Bakugan, Harary discusses the challenges of toy production and the importance of continuous adaptation. He highlights key moments of triumph and innovation, revealing the magic that comes from thinking like a child and creating toys that resonate deeply with kids.
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Earth Buddy Inspiration
- Ronnen's mother read an article about a grass-growing toy popular in Israel.
- This sparked the idea for their first product, Earth Buddy, a similar toy.
Earth Buddy Launch
- Ronnen and Anton prototyped Earth Buddy using pantyhose, sawdust, and grass seed.
- They initially sold 800 units on the street before securing a distributor and a large order from Walmart Canada.
Kmart Deal
- Ronnen secured a large Kmart order after undercutting competitors' prices.
- This deal significantly boosted their business, leading to scaling up production and further expansion.