The GaryVee Audio Experience A Conversation With Leaders In The AI Space.
14 snips
May 29, 2023 
Gary chats with Avery Acanini, President of Vayner3, a leader in AI applications for marketing. They dive into the revolutionary impact of generative AI on digital content creation and brand strategies. The discussion highlights challenges in maintaining brand voice while utilizing AI tools. Avery sheds light on practical applications, including audience targeting and streamlining content processes. They also address the importance of brand safety and the future of AI in democratizing creative expression, offering a hopeful vision for innovation.
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Experiment and Learn
- Taste generative AI tools yourself and understand their potential.
- Start with internal use cases like creating decks or brainstorming, but be cautious with commercial applications due to copyright concerns.
AI's Utility in Marketing
- Generative AI is evolving rapidly, moving from novelty to practical utility.
- It can be applied to strategy, copywriting, visual creation, content production, ideation, and community management.
AI and the Job Market
- AI's impact on the job market is inevitable, with potential job displacement and creation.
- Embrace AI as a tool for upskilling and innovation, focusing on how it can augment human capabilities.