Clara Ma is the founder of Ask a Chief of Staff, a community membership business that helps Chiefs of Staff level up in their career. If you are one of her 23k+ followers on Linkedin, you will know how full her events calendar for the community is. So, it came as a shock to me when she told me she and her EA were the only people working on this business. This episode is a masterclass on building a valuable events calendar in your community. --- Sign up for the free email course where we operators of top community businesses, like Clara, teach you their unique magic - https://beginnermaps.com/ --- Resources: • Connect with Clara - https://linkedin.com/in/clarama/ • Ask a Chief of Staff - https://askachiefofstaff.com/ • Connect with Nityesh - https://www.linkedin.com/in/nityeshaga/ --- Chapters: 0:00 Intro 02:04 Who's in her community? 03:48 Origin story of the business 07:10 Is the market too small? 09:18 First 10 → 100 customers 10:36 Charge from the beginning 13:06 Leaning on word-of-mouth 15:38 Posting on LinkedIn to start discussions 19:59 Masterclass on managing an events calendar 26:21 In-person events 28:32 Meet her team 29:42 Selling tickets to community events 33:16 Afraid of community going quiet