This week on the RealTrending podcast, Tracey sits down with Stuart Sim, the Vice President of Industry Development at Lofty. Stuart joins us to talk about the impact of the NAR settlement on agents’ business and marketing strategies. Now that the new regulations are in practice, what can real estate professionals do to market themselves effectively?

Stuart believes in automating your business and differentiating yourself with new and existing technology in this evolving, post-NAR settlement market. He also discusses how you can use data analytics to better understand customer preferences and market trends, and how to engage meaningfully with past clients.

Here’s a glimpse of what you’ll learn:

There are a lot of new opportunities for real estate agents in the current market.
Utilizing technology platforms to their fullest potential can greatly enhance an agent's efficiency and effectiveness.
Data analytics can provide valuable insights into customer preferences and market trends, allowing agents to stay ahead of the competition.
Agents should proactively engage with past clients and identify opportunities for future transactions.

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Enjoy the episode!

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

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Tech VP Stuart Sim on marketing strategies post-settlement