Marketing School - Digital Marketing and Online Marketing Tips The Truth about Long-form Articles, Personal vs Corporate Brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)
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Dec 26, 2023 The podcast discusses the effectiveness of long-form content in generating backlinks, the concept of 'brandformance' and using social media engagement for conversions. They explore the impact of personal and corporate branding on revenue, highlighting the importance of both. They also delve into the concept of an 'identity layer' for de-anonymizing website visitors and engaging with them on platforms like LinkedIn.
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Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
The Trend of Shorter Content and its Effect on Long-form Articles
04:18 • 2min
The Popularity of Short-Form Content and Brandformance
06:05 • 6min
The Power of Corporate Branding
12:24 • 3min
Boost Mobile Ad, Sponsorship Promotion, and Conversation on Identity Layer for Website Visitor Identification
15:27 • 6min