Hey listeners, get ready for a fascinating chat on Push To Be More with Ricky Knight, Founder of Fitter Body Ladies. In this episode, Matt Edmundson sits down with Knight to explore his unique journey from the finance sector right into the heart of the fitness industry. They touch on everything from the tough challenges of the pandemic to expanding a thriving fitness franchise. Expect loads of real-world tips and some heartfelt advice for budding entrepreneurs.

Key Takeaways:

1. Embracing the Unknown: Ricky Knight's story is a testament to the power of resilience in the face of uncertainty. His experiences during the COVID-19 pandemic underscore the necessity of adaptability in business, as he navigated abrupt changes and unpredictable circumstances, reminding listeners that flexibility can be their biggest asset in tumultuous times.

2. A Journey of Transformation: Knight's shift from finance to fitness is not just a career change but a narrative of personal passion meeting market need. His response to his wife's post-pregnancy fitness challenges led to the birth of Fitter Body Ladies, showcasing how personal experiences can often spark innovative business ideas.

3. The Growth Mindset: The expansion of Fitter Body Ladies to multiple locations highlights Knight's strategic approach to business growth. His emphasis on understanding marketing, particularly in paid advertising, and the influence of "The E-Myth" in systemizing business operations offer invaluable lessons for aspiring entrepreneurs in scaling their ventures effectively.