How to Drive 3X More Direct Bookings With Creators and Micro-Influencers

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In this episode of Get Paid for Your Pad, Kaye Putnam (Head of Marketing at Freewyld) interviews Madi Rifkin, founder of Mount, about how she created the Content Army, a community of creators that is reshaping how hospitality brands, property managers, and tourism destinations collaborate with influencers.

Madi shares how she went from being frustrated with traditional influencer partnerships (expensive, inauthentic, hard to track) to building a system that now has 10,000+ applicants and dozens of active creators producing organic, aligned, and highly effective content for travel “hidden gems.”

In this episode you’ll learn:

• What the Content Army is and how it actually works
• Why “wannabe influencers” may be your strongest marketing allies
• How to organize creator retreats that multiply content and generate FOMO
• The most important lessons in matching brands with creators
• Strategies for measuring real impact on direct bookings and traffic
• Common mistakes when working with influencers (and how to avoid them)

We also talk about:

• How a viral TikTok with 1M+ views launched the project
• Partnerships with property managers and tourism boards in Jackson Hole and Aruba
• Why the future of hospitality marketing blends content, experiences, and community

🎯 Keywords:

short-term rental, influencer marketing, content strategy, direct bookings, hidden gems, tourism marketing, Content Army, property managers, hospitality growth, organic social media

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