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Are you a law firm owner who is looking to scale and market your firm? In this episode of the Maximum Lawyer Podcast, hosts Jim Hacking and Tyson Mutrux interview Steve Mehr, co-founder of Sweet James Accident Attorneys. Steve shares insights into the rapid growth of his firm and the challenges of managing multiple offices.
Steve provides some insight on how to scale a firm. Scaling a firm and managing growth includes knowing when it is time to hire more staff and build up a team. This might involve investing money now to hire in order to be ready for scaling in the near future. Investing in people can pay off for a firm if there is traction with clients and connections are being made to bring in more business.
Steve shares the marketing strategies that have worked for his firm. It is important to ensure marketing involves a mix of showing audience results as well as focusing on a few key figures of a firm so clients can match a face to the business. Sweet James Accident Attorneys takes advantage of marketing through traditional media, such as radio and TV commercials to get clients. Credibility on traditional forms of media is a great way to increase business for a law firm.
Take a listen to learn more!
Jim's Hack: Read the book “The Talent Code” by Daniel Coyle.
Steve Tip: Read the book “Scaling Up” by Verne Harnish and to use AI in the mail room to effectively track and manage mail that goes through a firm.
Tyson's Tip: Focus on conversion when redesigning your website. Clients need to know how to contact your firm.
8:45 Insights on investing in people and the challenges of scaling
11:03 Discussion of the need for technological advancements
13:35 The challenges of managing growth
15:55 The marketing strategies for a large firm
Connect with Steve:
Tune in to today’s episode and checkout the full show notes here.
Maximum Lawyer