Buckle up for an episode packed with creativity, innovation, and a bit of storytelling magic!

In this first GovComms Podcast of 2025, David Pembroke sits down with Andrew Parsons, a communication powerhouse with a knack for turning challenges into storytelling gold. From his humble beginnings as a cameraman to transforming public sector communication strategies, Andrew’s career is proof that creativity thrives when bold ideas meet action.

Step into the evolving world of public sector content as Andrew reveals how he built massive social media followings, pioneered video content, and ran communication teams like newsrooms—fast, fearless, and focused. He’ll also share why 2025 is the year for governments to embrace new technology, leverage podcasts, and connect with citizens like never before.

Packed with practical tips and fresh perspectives, this episode will leave you inspired to level up your content strategy.

Discussed in this episode:

• Turning challenges into powerful stories.
• Why 2025 is the perfect time to rethink your content strategy.
• The secret to building trust and support for bold communication ideas.
• Running comms teams like newsrooms—speed and creativity in action.
• Andrew’s journey from behind the camera to leading communication innovation.

Show notes:

• Water’s Edge – The Podcast | IGWC
• GovComms Podcast | Blog

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