Subscriber Secrets: Leveraging Google Ads for YouTube Growth
Jul 12, 2024
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Guest Ben from Orozco's Kitchen YouTube channel shares his journey to 100k subscribers, using Google Ads for growth, building a community, and plans for his channel. Podcast also covers TubeBuddy advantages, time management tips, and maximizing earnings on YouTube.
Utilize Google Ads for YouTube growth by replicating successful content and expanding reach globally.
Balance work, family, and content creation by prioritizing quality, community engagement, and diversifying income streams.
Deep dives
Ben Orozco's YouTube Journey and Growth Strategies
Ben Orozco recounts his journey from starting a YouTube channel focused on barbecue and Mexican cuisine. With lessons learned from failed previous channels, he emphasized using analytics to replicate successful video content, notably engaging in extensive Google Ads promotion for subscriber growth and broader reach beyond the US audience. Despite lower retention rates, this strategy proved beneficial, attracting sponsorships, leading to collaborations, and experimenting with Amazon influencer promotions.
Content Creation Process and Time Management
Ben reveals his comprehensive content creation process, balancing work, family, and YouTube responsibilities. Utilizing spare moments, like lunch breaks and early mornings, for editing and video creation, he navigates interruptions from a busy family life. Implementing voiceovers due to background noise, he focuses on quality over quantity, refining his intros and improving community engagement through live streams and community posts to enhance content.
Monetization Strategies and Revenue Streams
Ben details his revenue streams, averaging 150,000 monthly views with a $5 cost per ad, generating around $1,500 monthly from ads. Sponsorships add an extra $500, although revenue fluctuates, challenging consistency. Emphasizing the importance of diversifying income beyond ad revenue, he seeks to introduce a BBQ rub, sauce, and merch to further monetize the channel, balancing experimentation with strategic growth.
Future Plans and Collaborations
Looking ahead, Ben envisions expanding his channel's offerings by launching BBQ-related products, exploring Amazon influencer opportunities, and fostering collaborations with like-minded creators. With a methodical approach to sequentially introduce new initiatives like merch and rub development, he highlights the significance of actionable steps and continuous learning for sustained channel growth and audience engagement.
In session 408 of the YouTube Creators Hub podcast, Dusty Porter interviews Ben, the creator behind Orozco's Kitchen YouTube channel. They discuss Ben's journey to surpassing 100,000 subscribers, his content creation process, and how he balances a busy life as a sports dad and YouTube creator. Ben shares valuable insights on using Google ads for growth, the importance of building a community, and future plans for his channel, including a barbecue rub and merchandise.
About Ben
Ben is really into cooking Cali style BBQ and mexican food with his moms! I'm a busy sports dad with all my 3 kids in sports! I am a big family guy so i try to incorporate that in my videos, and I get my kids involved at times in my videos
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