FIRE with Franchise in Singapore 2025: What NO ONE Tells You [Chills 229, Sponsored by FLAsia 2025]

Ready to navigate the explosive world of franchising in 2025?

We sit with three industry powerhouses who’ve lived and breathed franchising from every angle:

• Ms Hsien Naidu, CEO, Astreem Consulting Pte Ltd - 20-year franchise guru who’s scaled award-winning brands across Asia
• Mr Gan Shee Wen, President, Franchising and Licensing Association (Singapore), Vice President, Group Sales and Marketing, Koda Ltd and Chief Operating Officer, Commune Lifestyle Pte Ltd - Retail disruptor who conquered China’s cutthroat market with furniture franchising
• Mr Lee Shao Rong, Owner & F&B Entrepreneur - From near-failure to 11 outlets—the founder of Super Green shares hard-won ops truths

We’re talking 2025 franchise trends you need to know:

✅ Why location isn’t just about foot traffic — and the counterintuitive strategy behind choosing the right spot

✅ The hidden costs no one talks about — from manpower to mall logistics

✅ How China is rewriting the franchise playbook — and what it means for you

✅ Why empathy between franchisor and franchisee is the secret sauce to long-term success

✅ And the #1 question you must ask before signing any franchise agreement

This is more than just a preview of FLAsia — it’s your insider’s guide to making smarter, data-driven decisions in a fast-evolving landscape.

Whether you’re a franchisor, franchisee, or eyeing your first investment, this episode is your 2025 survival kit.

Tune in now — and don’t miss the exclusive Franchise Mastermind Workshop at FLAsia 2025, where potential franchisees get 2 hours of hands-on guidance from industry leaders.

📍Mark your calendars: FLAsia 2025, September 18–20 at Marina Bay Sands

👉 Score a Free Visitor Pass: https://qr1.be/CR6O

👉 Or use code [FLA25_TFC_20] for 20% off conference tickets! (Partner events excluded).

See you there!

01:54 - Introduction: Ms Hsien Naidu, CEO, Astreem Consulting Pte Ltd

02:43 - What motivated you to stay in the franchising space for 20 years?

04:29 - Introduction: Mr Gan Shee Wen, President, Franchising and Licensing Association (SG)

06:19 - Why take on the franchise presidency despite your busy schedule?

08:08 - Introduction: Mr Lee Shao Rong, Owner & F&B Entrepreneur, Supergreen

08:39 - How did you get started, and what did it cost to enter the business?

14:45 - What key trends are shaping the franchising space today?

18:26 - How do you stay competitive and viable in a crowded CBD market?

20:06 - Is your brand more affordable, and what’s the risk-reward trade-off?

21:51 - How should one evaluate data trade-offs in modern franchise models?

25:11 - How do you choose franchise locations to ensure business success?

34:43 - What’s a fair expectation of brand reinvestment from franchisors?

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